Business essentials

Gespeichert in:

Personen und Körperschaften:	Ebert, Ronald J. (VerfasserIn), Griffin, Ricky W. (VerfasserIn)
Titel:	Business essentials/ Ronald J. Ebert, Ricky W. Griffin
Ausgabe:	Global edition, eleventh edition
Format:	Buch
Sprache:	Englisch
veröffentlicht:	Boston Pearson [2017]
Gesamtaufnahme:	Always Learning
Schlagwörter:	Management Theorie USA Industrial management > United States Business enterprises > United States
Quelle:	Verbunddaten SWB

Details
Zusammenfassung:	About the authors -- Special thanks to our super reviewers -- Preface -- The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Organizing the business -- Operations management and quality for producing goods and services -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Information technology (it) for business -- The role of accountants and accounting information -- Managing business finances -- Glossary -- Index
Beschreibung:	Revised edition of Business essentials, 2015
Umfang:	692 Seiten; Illustrationen; 28 cm
ISBN:	1292152249 9781292152240