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The do not track mechanism for digital footprint privacy protection in marketing applications
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| Veröffentlicht in: | Journal of business economics and management 19(2018), 2, Seite 253-267 |
|---|---|
| Personen und Körperschaften: | , |
| Titel: | The do not track mechanism for digital footprint privacy protection in marketing applications/ Fa-Chang Cheng, Yu Shan Wang |
| Format: | E-Book-Kapitel |
| Sprache: | Englisch |
| veröffentlicht: |
2018
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| Gesamtaufnahme: |
: Journal of business economics and management, 19(2018), 2, Seite 253-267
, volume:19 |
| Schlagwörter: | |
| Quelle: | Verbunddaten SWB Lizenzfreie Online-Ressourcen |
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| 520 | |a Serious concerns about the invasion of digital footprint information privacy due to intense commercial promotion through data mining has led to the emergence of privacy by design in the form of the Do Not Track (DNT) mechanism. This paper attempts to construct a theory to justify and find an appropriate solution to balance the different interests by implementing the DNT mechanism in the real-world marketing industry. The research method involves deduction in legal reasoning. This paper argues that digital footprint information privacy, which has high commercial value, should at least be awarded the status of a semi-fundamental human right. Additionally, when to adopt a DNT opt-out or default mechanism depends on the type of personal information involved. The practical implications suggest a compromise between digital footprint privacy protection and commercial applications in the marketing industry, to be achieved through technology. Since this important topic is relatively new in the area of marketing applications and no primary academic research has established a complete theoretical legal foundation, this article is among the first to do so. Beside its originality, this article also contributes to the literature by proposing a theoretically practical mechanism for both digital footprint privacy protection and marketing profits. | ||
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| contents | Serious concerns about the invasion of digital footprint information privacy due to intense commercial promotion through data mining has led to the emergence of privacy by design in the form of the Do Not Track (DNT) mechanism. This paper attempts to construct a theory to justify and find an appropriate solution to balance the different interests by implementing the DNT mechanism in the real-world marketing industry. The research method involves deduction in legal reasoning. This paper argues that digital footprint information privacy, which has high commercial value, should at least be awarded the status of a semi-fundamental human right. Additionally, when to adopt a DNT opt-out or default mechanism depends on the type of personal information involved. The practical implications suggest a compromise between digital footprint privacy protection and commercial applications in the marketing industry, to be achieved through technology. Since this important topic is relatively new in the area of marketing applications and no primary academic research has established a complete theoretical legal foundation, this article is among the first to do so. Beside its originality, this article also contributes to the literature by proposing a theoretically practical mechanism for both digital footprint privacy protection and marketing profits. |
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| spelling | Cheng, Fa-Chang VerfasserIn aut, The do not track mechanism for digital footprint privacy protection in marketing applications Fa-Chang Cheng, Yu Shan Wang, 2018, Text txt rdacontent, Computermedien c rdamedia, Online-Ressource cr rdacarrier, DE-206 Open Access Controlled Vocabulary for Access Rights http://purl.org/coar/access_right/c_abf2, Serious concerns about the invasion of digital footprint information privacy due to intense commercial promotion through data mining has led to the emergence of privacy by design in the form of the Do Not Track (DNT) mechanism. This paper attempts to construct a theory to justify and find an appropriate solution to balance the different interests by implementing the DNT mechanism in the real-world marketing industry. The research method involves deduction in legal reasoning. This paper argues that digital footprint information privacy, which has high commercial value, should at least be awarded the status of a semi-fundamental human right. Additionally, when to adopt a DNT opt-out or default mechanism depends on the type of personal information involved. The practical implications suggest a compromise between digital footprint privacy protection and commercial applications in the marketing industry, to be achieved through technology. Since this important topic is relatively new in the area of marketing applications and no primary academic research has established a complete theoretical legal foundation, this article is among the first to do so. Beside its originality, this article also contributes to the literature by proposing a theoretically practical mechanism for both digital footprint privacy protection and marketing profits., DE-206 Namensnennung 4.0 International CC BY 4.0 cc https://creativecommons.org/licenses/by/4.0/, Aufsatz in Zeitschrift DE-206, Wang, Yu-shan VerfasserIn (DE-588)135774500 (DE-627)570933285 (DE-576)30064034X aut, Enthalten in Journal of business economics and management Vilnius : VTGU Publ. House "Technika", 2003 19(2018), 2, Seite 253-267 Online-Ressource (DE-627)55226010X (DE-600)2400520-4 (DE-576)27798033X 2029-4433 nnns, volume:19 year:2018 number:2 pages:253-267, https://journals.vgtu.lt/index.php/JBEM/article/view/5200/4492 Verlag kostenfrei, https://doi.org/10.3846/jbem.2018.5200 Resolving-System kostenfrei, https://doi.org/10.3846/jbem.2018.5200 LFER, https://journals.vgtu.lt/index.php/JBEM/article/view/5200/4492 LFER, LFER 2020-04-07T00:00:00Z |
| spellingShingle | Cheng, Fa-Chang, Wang, Yu-shan, The do not track mechanism for digital footprint privacy protection in marketing applications, Serious concerns about the invasion of digital footprint information privacy due to intense commercial promotion through data mining has led to the emergence of privacy by design in the form of the Do Not Track (DNT) mechanism. This paper attempts to construct a theory to justify and find an appropriate solution to balance the different interests by implementing the DNT mechanism in the real-world marketing industry. The research method involves deduction in legal reasoning. This paper argues that digital footprint information privacy, which has high commercial value, should at least be awarded the status of a semi-fundamental human right. Additionally, when to adopt a DNT opt-out or default mechanism depends on the type of personal information involved. The practical implications suggest a compromise between digital footprint privacy protection and commercial applications in the marketing industry, to be achieved through technology. Since this important topic is relatively new in the area of marketing applications and no primary academic research has established a complete theoretical legal foundation, this article is among the first to do so. Beside its originality, this article also contributes to the literature by proposing a theoretically practical mechanism for both digital footprint privacy protection and marketing profits., Aufsatz in Zeitschrift |
| title | The do not track mechanism for digital footprint privacy protection in marketing applications |
| title_auth | The do not track mechanism for digital footprint privacy protection in marketing applications |
| title_full | The do not track mechanism for digital footprint privacy protection in marketing applications Fa-Chang Cheng, Yu Shan Wang |
| title_fullStr | The do not track mechanism for digital footprint privacy protection in marketing applications Fa-Chang Cheng, Yu Shan Wang |
| title_full_unstemmed | The do not track mechanism for digital footprint privacy protection in marketing applications Fa-Chang Cheng, Yu Shan Wang |
| title_in_hierarchy | The do not track mechanism for digital footprint privacy protection in marketing applications / Fa-Chang Cheng, Yu Shan Wang, |
| title_short | The do not track mechanism for digital footprint privacy protection in marketing applications |
| title_sort | do not track mechanism for digital footprint privacy protection in marketing applications |
| topic | Aufsatz in Zeitschrift |
| topic_facet | Aufsatz in Zeitschrift |
| url | https://journals.vgtu.lt/index.php/JBEM/article/view/5200/4492, https://doi.org/10.3846/jbem.2018.5200 |