The role of commercial advertisements directed to children influencing on parents’ purchasing decision

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Published in:	Management science letters 10(2020), 2, Seite 411-424
Authors and Corporations:	Magatef, Sima Ghaleb (Author), Momani, Raed Ahmad (Author)
Title:	The role of commercial advertisements directed to children influencing on parents’ purchasing decision/ Sima Ghaleb Magatef and Raed Ahmad Momani
Type of Resource:	E-Book Component Part
Language:	English
published:	2020
Series:	: Management science letters, 10(2020), 2, Seite 411-424 , volume:10
Subjects:	Aufsatz in Zeitschrift
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen