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Organisational-level attributes of micro-multinationals: the evidence from European SMEs
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| Veröffentlicht in: | International journal of management and economics 53(2017), 1 vom: Jan./März, Seite 84-98 |
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| Personen und Körperschaften: | |
| Titel: | Organisational-level attributes of micro-multinationals: the evidence from European SMEs/ Aleksandra Wąsowska |
| Format: | E-Book-Kapitel |
| Sprache: | Englisch |
| veröffentlicht: |
2017
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| Gesamtaufnahme: |
: International journal of management and economics, 53(2017), 1 vom: Jan./März, Seite 84-98
, volume:53 |
| Schlagwörter: | |
| Quelle: | Verbunddaten SWB Lizenzfreie Online-Ressourcen |
| Zusammenfassung: | This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs increase their likelihood of becoming a mMNE. These hypotheses are tested through a logistic regression analysis based on a large sample of European companies drawn from the Flash Eurobarometer study. Separate regression models are estimated for companies originating from EU-13 and EU-15. Hypothesis 1 is supported by both samples. Hypothesis 2 is supported in the EU-15 sample. Our identification of organisational-level attributes that increase the likelihood of SMEs choosing equity-based internationalisation contributes to International Entrepreneurship entry mode literature. |
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| ISSN: |
2543-5361
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| DOI: | 10.1515/ijme-2017-0006 |