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The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective., Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures. Contents • The Satisfied Customer in International Business • Customer Satisfaction, Culture, and Personality • The Structure of the Zone of Tolerance across Countries and Individuals • The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective Target Groups • Researchers and students in the fields of international marketing and management • Practitioners in the fields of market research, marketing, and strategic planning in international enterprises The Author Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt. |
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Krüger, Franziska aut, The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries by Franziska Krüger, 1st ed. 2016, Wiesbaden s.l. Springer Fachmedien Wiesbaden 2016, Online-Ressource (XIX, 208 p. 22 illus. in color, online resource), Text txt rdacontent, Computermedien c rdamedia, Online-Ressource cr rdacarrier, International Management Studies, SpringerLink Bücher, Description based upon print version of record, The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective., Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures. Contents • The Satisfied Customer in International Business • Customer Satisfaction, Culture, and Personality • The Structure of the Zone of Tolerance across Countries and Individuals • The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective Target Groups • Researchers and students in the fields of international marketing and management • Practitioners in the fields of market research, marketing, and strategic planning in international enterprises The Author Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt., 1.1\x Kundenzufriedenheit (DE-627)09137328X (DE-2867)24785-4 stw, 1.2\x Kultur (DE-627)091373115 (DE-2867)15654-6 stw, 1.3\x Persönlichkeitspsychologie (DE-627)091382912 (DE-2867)15787-1 stw, 1.4\x Empirische Methode (DE-627)091356970 (DE-2867)19070-5 stw, 1.5\x Ethnologie (DE-627)09135823X (DE-2867)16556-1 stw, Business, Business and Management, Marketing, International business enterprises, s (DE-588)4129147-5 (DE-627)104306068 (DE-576)209608110 Verbraucherzufriedenheit gnd, s (DE-588)4033542-2 (DE-627)10625670X (DE-576)20900259X Kulturelle Identität gnd, s (DE-588)4173874-3 (DE-627)105376604 (DE-576)209953268 Persönlichkeitsstruktur gnd, s (DE-588)4120509-1 (DE-627)104262591 (DE-576)209535695 Internationaler Vergleich gnd, DE-101, 9783658125561, Druckausg. Krüger, Franziska, 1981 - The influence of culture and personality on customer satisfaction Wiesbaden : Springer Gabler, 2016 XIX, 208 Seiten (DE-627)844148628 (DE-576)470231068 365812556X 9783658125561, https://doi.org/10.1007/978-3-658-12557-8 X:SPRINGER Verlag lizenzpflichtig Volltext, http://dx.doi.org/10.1007/978-3-658-12557-8 B:SPRINGER Resolving-System lizenzpflichtig Volltext, https://swbplus.bsz-bw.de/bsz461148285cov.jpg V:DE-576 X:springer image/jpeg 20160624134818 Cover, (DE-627)848874544, DE-105 epn:3381050524 2018-03-12T17:47:05Z, http://dx.doi.org/10.1007/978-3-658-12557-8 DE-Zwi2, DE-Zwi2 epn:3381050648 2016-03-14T15:25:39Z, http://dx.doi.org/10.1007/978-3-658-12557-8 HTWK-Zugang DE-L189, DE-L189 epn:3381050753 2016-05-17T00:00:00Z, http://dx.doi.org/10.1007/978-3-658-12557-8 DE-520, DE-520 epn:3381050893 2017-05-12T00:00:00Z |
| spellingShingle |
Krüger, Franziska, The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries, The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective., Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures. Contents • The Satisfied Customer in International Business • Customer Satisfaction, Culture, and Personality • The Structure of the Zone of Tolerance across Countries and Individuals • The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective Target Groups • Researchers and students in the fields of international marketing and management • Practitioners in the fields of market research, marketing, and strategic planning in international enterprises The Author Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt., Kundenzufriedenheit, Kultur, Persönlichkeitspsychologie, Empirische Methode, Ethnologie, Business, Business and Management, Marketing, International business enterprises, Verbraucherzufriedenheit, Kulturelle Identität, Persönlichkeitsstruktur, Internationaler Vergleich |
| swb_id_str |
461148285 |
| title |
The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries |
| title_auth |
The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries |
| title_full |
The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries by Franziska Krüger |
| title_fullStr |
The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries by Franziska Krüger |
| title_full_unstemmed |
The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries by Franziska Krüger |
| title_short |
The Influence of Culture and Personality on Customer Satisfaction |
| title_sort |
the influence of culture and personality on customer satisfaction an empirical analysis across countries |
| title_sub |
An Empirical Analysis across Countries |
| title_unstemmed |
The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries |
| topic |
Kundenzufriedenheit, Kultur, Persönlichkeitspsychologie, Empirische Methode, Ethnologie, Business, Business and Management, Marketing, International business enterprises, Verbraucherzufriedenheit, Kulturelle Identität, Persönlichkeitsstruktur, Internationaler Vergleich |
| topic_facet |
Kundenzufriedenheit, Kultur, Persönlichkeitspsychologie, Empirische Methode, Ethnologie, Business, Business and Management, Marketing, International business enterprises, Verbraucherzufriedenheit, Kulturelle Identität, Persönlichkeitsstruktur, Internationaler Vergleich |
| url |
https://doi.org/10.1007/978-3-658-12557-8, http://dx.doi.org/10.1007/978-3-658-12557-8, https://swbplus.bsz-bw.de/bsz461148285cov.jpg |
| work_keys_str_mv |
AT krugerfranziska theinfluenceofcultureandpersonalityoncustomersatisfactionanempiricalanalysisacrosscountries, AT krugerfranziska influenceofcultureandpersonalityoncustomersatisfactionanempiricalanalysisacrosscountries |
