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Strategic International Management: Text and Cases

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Personen und Körperschaften: Morschett, Dirk (VerfasserIn), Schramm-Klein, Hanna (Sonstige), Zentes, Joachim (Sonstige)
Titel: Strategic International Management: Text and Cases/ by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Ausgabe: 3rd ed. 2015
Format: E-Book
Sprache: Englisch
veröffentlicht:
Wiesbaden Springer Gabler 2015
Gesamtaufnahme: SpringerLink
Springer eBook Collection
Schlagwörter:
Internationales Management
Multinationales Unternehmen
Strategisches Management
Economics
Industrial management
Economics/Management Science
Leadership.
Business.
Management science.
Management.
Lehrbuch
Druckausg.: Morschett, Dirk, 1970 - , Strategic international management, 3rd edition, [Wiesbaden] : Springer Gabler, 2015, IX, 565 Seiten
Erscheint auch als: Morschett, Dirk, 1970 - , Strategic international management, 3rd edition, [Wiesbaden] : Springer Gabler, 2015, IX, 565 Seiten
Quelle: Verbunddaten SWB
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contents A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.
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spelling Morschett, Dirk aut, Strategic International Management Text and Cases by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes, 3rd ed. 2015, Wiesbaden Springer Gabler 2015, Online-Ressource (XIV, 561 p. 122 illus, online resource), Text txt rdacontent, Computermedien c rdamedia, Online-Ressource cr rdacarrier, SpringerLink Bücher, Springer eBook Collection Business and Economics, A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany., 1.1\x Internationales Management (DE-627)592292495 (DE-2867)29616-2 stw, 1.2\x Multinationales Unternehmen (DE-627)091378923 (DE-2867)12062-4 stw, 1.3\x Strategisches Management (DE-627)091393116 (DE-2867)18029-0 stw, Economics, Industrial management, Economics/Management Science, Leadership., Business., Management science., Management., Lehrbuch (DE-588)4123623-3 (DE-627)104270187 (DE-576)209561262 gnd-content, s (DE-588)4114040-0 (DE-627)10411679X (DE-576)209481420 Internationales Management gnd, s (DE-588)4124261-0 (DE-627)105749036 (DE-576)209566647 Strategisches Management gnd, DE-101, Schramm-Klein, Hanna 1974- (DE-588)124525563 (DE-627)363396934 (DE-576)186122500 oth, Zentes, Joachim 1947- (DE-588)115533907 (DE-627)077313275 (DE-576)163662711 oth, 9783658078836, Druckausg. Morschett, Dirk, 1970 - Strategic international management 3rd edition [Wiesbaden] : Springer Gabler, 2015 IX, 565 Seiten (DE-627)1611493137 (DE-576)415812895 3658078839 9783658078836, Erscheint auch als Druck-Ausgabe Morschett, Dirk, 1970 - Strategic international management 3rd edition [Wiesbaden] : Springer Gabler, 2015 IX, 565 Seiten (DE-627)1611493137 (DE-576)415812895 3658078839 9783658078836, https://doi.org/10.1007/978-3-658-07884-3 X:SPRINGER Verlag lizenzpflichtig Volltext, https://swbplus.bsz-bw.de/bsz425834743cov.jpg V:DE-576 X:springer image/jpeg 20150302151137 Cover, (DE-627)817347240, http://dx.doi.org/10.1007/978-3-658-07884-3 DE-Zwi2, DE-Zwi2 epn:3375583400 2015-02-05T13:19:35Z
spellingShingle Morschett, Dirk, Strategic International Management: Text and Cases, A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany., Internationales Management, Multinationales Unternehmen, Strategisches Management, Economics, Industrial management, Economics/Management Science, Leadership., Business., Management science., Management., Lehrbuch
swb_id_str 425834743
title Strategic International Management: Text and Cases
title_auth Strategic International Management Text and Cases
title_full Strategic International Management Text and Cases by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
title_fullStr Strategic International Management Text and Cases by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
title_full_unstemmed Strategic International Management Text and Cases by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
title_short Strategic International Management
title_sort strategic international management text and cases
title_sub Text and Cases
title_unstemmed Strategic International Management: Text and Cases
topic Internationales Management, Multinationales Unternehmen, Strategisches Management, Economics, Industrial management, Economics/Management Science, Leadership., Business., Management science., Management., Lehrbuch
topic_facet Internationales Management, Multinationales Unternehmen, Strategisches Management, Economics, Industrial management, Economics/Management Science, Leadership., Business., Management science., Management., Lehrbuch
url https://doi.org/10.1007/978-3-658-07884-3, https://swbplus.bsz-bw.de/bsz425834743cov.jpg, http://dx.doi.org/10.1007/978-3-658-07884-3
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