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Zentes, Joachim 1947- (DE-588)115533907 (DE-627)077313275 (DE-576)163662711 aut, Strategic Retail Management Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, 3rd ed. 2017, Wiesbaden Springer Gabler 2017, Online-Ressource (XVI, 468 p. 150 illus, online resource), Text txt rdacontent, Computermedien c rdamedia, Online-Ressource cr rdacarrier, SpringerLink Bücher, Springer eBook Collection Business and Management, This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany, Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement, 1.1\x Handelsmanagement (DE-627)091365244 (DE-2867)18531-0 stw, 1.2\x Strategisches Management (DE-627)091393116 (DE-2867)18029-0 stw, Business and Management, Business, Marketing, Sales management, Trade, Commerce, Fallstudiensammlung (DE-588)4522595-3 (DE-627)251636593 (DE-576)213309580 gnd-content, s (DE-588)4127747-8 (DE-627)104346698 (DE-576)20959621X Einzelhandel gnd, s (DE-588)4124261-0 (DE-627)105749036 (DE-576)209566647 Strategisches Management gnd, DE-101, Morschett, Dirk oth, Schramm-Klein, Hanna oth, 9783658101824, Druckausg. Zentes, Joachim, 1947 - Strategic retail management 3rd edition Wiesbaden : Springer Gabler, 2017 xvi, 468 Seiten (DE-627)1621544591 (DE-576)479468451 9783658101824 3658101822, Printed edition 9783658101824, Erscheint auch als Druck-Ausgabe Zentes, Joachim, 1947 - Strategic retail management 3rd edition Wiesbaden : Springer Gabler, 2017 xvi, 468 Seiten (DE-627)1621544591 (DE-576)479468451 9783658101824 3658101822, https://doi.org/10.1007/978-3-658-10183-1 B:SPRINGER Verlag lizenzpflichtig Volltext, (DE-627)87147879X, DE-105 epn:3365875913 2018-03-12T17:40:16Z, http://dx.doi.org/10.1007/978-3-658-10183-1 DE-Zwi2, DE-Zwi2 epn:3365876014 2017-03-02T00:00:00Z |
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Zentes, Joachim, Strategic Retail Management: Text and International Cases, This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany, Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement, Handelsmanagement, Strategisches Management, Business and Management, Business, Marketing, Sales management, Trade, Commerce, Fallstudiensammlung, Einzelhandel |
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