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Customer Knowledge Management: Improving Customer Relationship through Knowledge Application

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Authors and Corporations: Wilde, Silvio (Author)
Title: Customer Knowledge Management: Improving Customer Relationship through Knowledge Application/ by Silvio Wilde
Type of Resource: E-Book
Language: English
published:
Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2011
Series: SpringerLink
Subjects:
Beziehungsmarketing
Wissensmanagement
Wissenstransfer
Kundenanalyse
Economics
Industrial management
Economics/Management Science
Knowledge management
Business
Buchausg. u.d.T.: Wilde, Silvio, Customer knowledge management, Berlin : Springer, 2011, XVI, 143 S.
Source: Verbunddaten SWB