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Finden statt suchen: Marken an der Internet-Pinnwand: lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen?
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| Veröffentlicht in: | Markenbrand (2015), 4, Seite 38-47 |
|---|---|
| Personen und Körperschaften: | , , |
| Titel: | Finden statt suchen: Marken an der Internet-Pinnwand: lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen?/ Verfasser(innen) Desiree Schweitzer, Florian Botzenhardt & Hans-Michael Ferdinand |
| Format: | E-Book-Kapitel |
| Sprache: | Deutsch |
| veröffentlicht: |
2015
|
| Gesamtaufnahme: |
: Markenbrand, (2015), 4, Seite 38-47
, year:2015 |
| Schlagwörter: | |
| Quelle: | Verbunddaten SWB Lizenzfreie Online-Ressourcen |
| Anmerkungen: | Zusammenfassung in englischer Sprache |
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| contents | Search engines like Google have a large influence on the visibility and the number of visits of e-commerce websites. A website's position within the ranking of a search engine is determined by complex algorithms. Typically, the exact operations that are being processed are not known to the public and a subject to frequent changes. E-commerce companies need to constantly improve their search engine ranking to ensure maximum visibility for potential customers. One of the impact factors are activities on social media. This study analyses the influence of marketing activities on the social network Pinterest on search engine rankings. After an experimental evaluation of the German online travel agent "hrs.de", a direct influence on the ranking through the company's efforts on Pinterest was neither confirmable nor deniable. While it is very likely that social media activities do have a positive effect on search engine optimization, the exact amount is very difficult to measure due to the nontransparent search engine algorithms. |
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| spelling | Schweitzer, Desiree VerfasserIn aut, Finden statt suchen: Marken an der Internet-Pinnwand lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? Verfasser(innen) Desiree Schweitzer, Florian Botzenhardt & Hans-Michael Ferdinand, 2015, Text txt rdacontent, Computermedien c rdamedia, Online-Ressource cr rdacarrier, Search engines like Google have a large influence on the visibility and the number of visits of e-commerce websites. A website's position within the ranking of a search engine is determined by complex algorithms. Typically, the exact operations that are being processed are not known to the public and a subject to frequent changes. E-commerce companies need to constantly improve their search engine ranking to ensure maximum visibility for potential customers. One of the impact factors are activities on social media. This study analyses the influence of marketing activities on the social network Pinterest on search engine rankings. After an experimental evaluation of the German online travel agent "hrs.de", a direct influence on the ranking through the company's efforts on Pinterest was neither confirmable nor deniable. While it is very likely that social media activities do have a positive effect on search engine optimization, the exact amount is very difficult to measure due to the nontransparent search engine algorithms., Zusammenfassung in englischer Sprache, 1.1\x Online-Handel (DE-627)091394600 (DE-2867)18552-6 stw, 1.2\x Suchmaschine (DE-627)515678457 (DE-2867)29236-5 stw, Aufsatz in Zeitschrift DE-206, Botzenhardt, Florian 1983- VerfasserIn (DE-588)1021278599 (DE-627)689527411 (DE-576)362891001 aut, Ferdinand, Hans-Michael VerfasserIn aut, Enthalten in Markenbrand Neu-Ulm : Hochschule Neu-Ulm, 2012 (2015), 4, Seite 38-47 Online-Ressource (DE-627)739212400 (DE-600)2707513-8 (DE-576)380213133 nnns, year:2015 number:4 pages:38-47, http://hdl.handle.net/10419/178302 Resolving-System kostenfrei Volltext, https://www.hs-neu-ulm.de/fileadmin/user_upload/Forschung/Kompetenzzentren/Marketing___Branding/Markenbrand/MB4_neu/Finden_statt_suchen_Marken_an_der_Internet-Pinnwand_Schweitzer_Botzenhardt_Ferdinand.pdf Verlag kostenfrei Volltext, https://www.hs-neu-ulm.de/fileadmin/user_upload/Forschung/Kompetenzzentren/Marketing___Branding/Markenbrand/MB4_neu/Finden_statt_suchen_Marken_an_der_Internet-Pinnwand_Schweitzer_Botzenhardt_Ferdinand.pdf LFER, LFER 2019-07-22T00:00:00Z |
| spellingShingle | Schweitzer, Desiree, Botzenhardt, Florian, Ferdinand, Hans-Michael, Finden statt suchen: Marken an der Internet-Pinnwand: lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen?, Search engines like Google have a large influence on the visibility and the number of visits of e-commerce websites. A website's position within the ranking of a search engine is determined by complex algorithms. Typically, the exact operations that are being processed are not known to the public and a subject to frequent changes. E-commerce companies need to constantly improve their search engine ranking to ensure maximum visibility for potential customers. One of the impact factors are activities on social media. This study analyses the influence of marketing activities on the social network Pinterest on search engine rankings. After an experimental evaluation of the German online travel agent "hrs.de", a direct influence on the ranking through the company's efforts on Pinterest was neither confirmable nor deniable. While it is very likely that social media activities do have a positive effect on search engine optimization, the exact amount is very difficult to measure due to the nontransparent search engine algorithms., Online-Handel, Suchmaschine, Aufsatz in Zeitschrift |
| title | Finden statt suchen: Marken an der Internet-Pinnwand: lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? |
| title_auth | Finden statt suchen: Marken an der Internet-Pinnwand lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? |
| title_full | Finden statt suchen: Marken an der Internet-Pinnwand lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? Verfasser(innen) Desiree Schweitzer, Florian Botzenhardt & Hans-Michael Ferdinand |
| title_fullStr | Finden statt suchen: Marken an der Internet-Pinnwand lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? Verfasser(innen) Desiree Schweitzer, Florian Botzenhardt & Hans-Michael Ferdinand |
| title_full_unstemmed | Finden statt suchen: Marken an der Internet-Pinnwand lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? Verfasser(innen) Desiree Schweitzer, Florian Botzenhardt & Hans-Michael Ferdinand |
| title_in_hierarchy | Finden statt suchen: Marken an der Internet-Pinnwand: lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? / Verfasser(innen) Desiree Schweitzer, Florian Botzenhardt & Hans-Michael Ferdinand, |
| title_short | Finden statt suchen: Marken an der Internet-Pinnwand |
| title_sort | finden statt suchen marken an der internet pinnwand lasst sich die sichtbarkeit in suchmaschinen durch gezieltes pinterest marketing beeinflussen |
| title_sub | lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? |
| title_unstemmed | Finden statt suchen: Marken an der Internet-Pinnwand: lässt sich die Sichtbarkeit in Suchmaschinen durch gezieltes Pinterest-Marketing beeinflussen? |
| topic | Online-Handel, Suchmaschine, Aufsatz in Zeitschrift |
| topic_facet | Online-Handel, Suchmaschine, Aufsatz in Zeitschrift |
| url | http://hdl.handle.net/10419/178302, https://www.hs-neu-ulm.de/fileadmin/user_upload/Forschung/Kompetenzzentren/Marketing___Branding/Markenbrand/MB4_neu/Finden_statt_suchen_Marken_an_der_Internet-Pinnwand_Schweitzer_Botzenhardt_Ferdinand.pdf |