Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers

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Authors and Corporations:	Benade, Morgane Sophie (Author), Piller, Frank T. (Degree supervisor), Le Masson, Pascal (Degree supervisor)
Title:	Essays on smart customization: towards a better understanding of the customer´s perspective on smart customization offers/ by Morgane Benade ; Frank Thomas Piller, Pascal Le Masson
Dissertation Note:	Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2018
Type of Resource:	E-Book Thesis
Language:	English
published:	Aachen Universitätsbibliothek der RWTH Aachen 2018
Subjects:	Beziehungsmarketing Produktmanagement Innovationsakzeptanz Personalisierung Kraftfahrzeug Mobilkommunikation Hochschulschrift
Source:	Verbunddaten SWB Lizenzfreie Online-Ressourcen
Notes:	Zusammenfassung in französicher Sprache

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