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Reichwald, Ralf
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Der Kunde als Innovationspartner: Konsumenten integrieren, Flop-Raten reduzieren, Angebote verbessern
published 2007
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Interaktive Wertschöpfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
published 2006
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Piller, Frank T.
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